Square social posts
A reliable working size is 1080 x 1080. It fits many feed layouts and keeps designs easy to repurpose for ecommerce and community posts.
Reference Guide
Social media image sizes guide for fast, clean uploads
If a post looks cropped, blurry, or padded after upload, the image size is usually the reason. Keeping a small set of dependable working sizes makes publishing faster and helps your designs stay sharp after platform compression.
Landscape link graphics
For preview cards and shared articles, 1200 x 630 remains a dependable ratio for many platforms and messaging surfaces.
Stories and vertical posts
1080 x 1920 is the safest starting point when you need full-screen vertical creative for Stories and similar mobile-first placements.
Video thumbnails and covers
1280 x 720 works well for video thumbnails and other 16:9 assets where readability at small sizes matters.
Practical platform sizes to keep on hand
- Instagram feed square: 1080 x 1080
- Instagram portrait post: 1080 x 1350
- Story or vertical mobile creative: 1080 x 1920
- Shared link or social card image: 1200 x 630
- YouTube-style thumbnail: 1280 x 720
- Simple presentation or hero image: 1920 x 1080
Why working size matters more than just aspect ratio
Aspect ratio keeps the composition correct, but the working size affects sharpness after the platform compresses your upload. If the source is too small, text and edges can look soft. If the source is excessively large, you may be forcing a platform to downscale more than necessary.
Workflow that avoids blurry uploads
Start with the target size you actually need, not a random export from another design. Resize first, then export in a format that matches the graphic. For photos, JPG or WEBP is often enough. For graphics with text or transparency, PNG may hold edges more cleanly.
Tools to use next
Use the resize tool to set the exact dimensions before download, and the image converter if you need to switch between PNG, JPG, or WEBP for the final upload. If the design needs cleaner framing before export, follow with the crop image tool so the final size and composition stay aligned.